The Tao Colorist

• Why? The reasoning for the changes can be summed up in one quick factoid (I did the calculation while writing this):

• It's taken thirteen 40-hour weeks to create the 40+ newsletters I've emailed!

• And I've LOVED every moment of it. It's not easy... but it's FUN. It keeps me just as 'dialed' into our business as it does you.

• More importantly: This newsletter has put many of us in touch with each other. And as we all hook up elsewhere online - BOOM - community!

• But... given the resources it takes to produce - it's time for the Newsletter to stand on it's own. Luckily, we hit a milestone that will allow the Tao Colorist Sunday Morning Newsletter to support itself (with your help).

The 500

• Impressively, this week the Tao Colorist Newsletter crossed an important threshold - it now has over 500 subscribers!

• ALL of this subscriber growth is through word-of-mouth. . . 

• Twitter re-tweets; posts on  industry, company, and personal blogs; and Facebook 'Likes'. 

• In other words - this growth is because of YOU. 

• Thank you!

• I'm not thanking all of you collectively, hypothetically. But you. The person actually reading this email. 

• Thank. YOU!

Because of You, We Have A Two-Part Solution

• Part 1: The Tao Colorist Newsletter is now accepting Advertising. 

• WAIT! Don't freak out (yet)... keep reading...

• The advertising will be clearly identified and separated. 

• The only advertising accepted is advertising that you - the readers - will find relevant. (No Viagra ads, I pinky-swear.)

• There are no more than 2-4 advertising slots, they'll be kept short, they'll be kept tasteful.

• (And if YOU want to advertise on the Tao Colorist Newsletter, just reply to this email, include a link to your company's website or product / service, and I'll send you the Advertising Packet.)

But Not Just Advertising...

• Part 2: Every June there will be an annual subscription drive. Just like public television - but without the Irish Stepdancers (sorry).

• Why? Because if all I did was accept Advertising - over time it would be easy to forget who this Newsletter is really about.

• It's about YOU. And us. Our careers, our tools, our industry, and yes... all of us making more money by standing out from the crowd. 

• So. One month a year, within the Newsletter, I'll ask you to help support this publication by purchasing a non-recurring Subscription for a very nominal cost of $29 - which is about $.75 per issue (even less, if I deliver more than my minimum target of 40 issues per year).

Further Your Career, Support the Newsletter

• If you love this Newsletter - and the career growth it strives to encourage - as much as I do, I can't ask of a more concrete way to show your support. 

• To recap: Every June I'll be asking for your voluntary support of the Tao Colorist Sunday Morning Newsletter. 

• And if you don't want to procrastinate... Support the Tao Colorist Sunday Morning Newsletter via credit or debit card right now! $29 - the cost of a couple of lattes (except the Newsletter keeps on giving).

• I also know that times may tough for many readers. If the subscription would cause you a hardship, then:
• If you're into Facebook, go here and click the Like button (with a short note about why you're Liking the page).
• If you're into Twitter, go here and click the Retweet button (modify the Tweet with a short note about why you like the Newsletter).
• If you're an emailer, send an email to 3 of your peers, color grading BFFs, or color grading office-mates and ask them to read this page and consider signing up for the newsletter.
• Do one, two or all of the above and you may consider us squared up for the next year.

Thank you for taking the time to read this and allow me to share the changes to The Tao Colorist Newsletter - and the reasoning behind them.

I literally couldn't make these changes without each and every one of you.

One last time: Thank. YOU.

Have a great end to your week. Support the Tao Newsletter. See you on Sunday! 

Patrick
Editor-In-Chief, TaoOfColor.com